Nikhil Kalanjee- Chief Marketing Officer
Fractional CMO...I've spent 20 years helping businesses grow - from zero-to-one market entry through to scaling global operations. My background spans HP, high-growth tech companies (Inc. 5000), and founder-led businesses across the US, Europe, and Asia. I've managed $70M marketing budgets and built functions from scratch with equal comfort.
What sets me apart is speed. Time to market matters. Every engagement I take on is guided by four principles:
Business first, marketing second. I start with the commercial objective, not the marketing playbook. Strategy leads, tactics follow.
Experiment. Test fast, learn faster. I champion experimentation over assumption - with a laser focus on measurable impact.
Focus and impact. No random acts of marketing. Every programme earns its place through results, not activity.
Use of technology. From AI agents to modern martech, I leverage technology to maximise efficiency and compress timelines.