Tina Fisher- Chief Marketing Officer

Fractional CMO | Interim CMO | Executive Growth Operator

I help PE / VC-backed and founder-led technology companies turn marketing into a measurable revenue engine.

An award-winning CMO, technology founder and Cambridge MBA with 20+ years’ experience across SaaS, FinTech, Cybersecurity, HealthTech, AdTech and regulated markets. I combine board-level commercial leadership with hands-on execution across growth, transformation and international expansion.

Impact at a glance:

  • Scaled tech businesses from £10m to £200M+

  • Increased marketing-generated pipeline by 50%

  • Delivered up to 6× marketing ROI

  • Founded a venture-backed platform from zero to 2M consumers

  • Built and led international teams of up to 50 people

  • Launched products across four continents

  • Reduced marketing delivery time by 50%+ using AI-enabled workflows

What I help companies achieve:

  • Build predictable, commercially accountable revenue and demand engines

  • Sharpen positioning, messaging, pricing and GTM strategy

  • Rebuild marketing teams, operations, technology and reporting

  • Lead mergers, rebrands, product launches and international expansion

  • Align marketing, sales, product and customer growth

  • Operationalise AI to improve speed, efficiency and commercial impact

What clients get:

  • Experienced, internationally recognised C-suite leadership

  • Strategic clarity combined with practical, hands-on delivery

  • Accountability for pipeline, revenue and marketing investment

  • A scalable function, stronger team and clear plan for the next growth stage

Experience and recognition:

Pfizer | Bristol Myers Squibb | GSK | Virgin Active | Vyntra | Telmar | SnapnSave

Cambridge MBA | UK Government Top Female Tech Founder | Financial Narrative Top 50, 2024 and 2025 | Global Top 50 Women-in-Tech Honouree | Payments Marketer of the Year Finalist

Best suited to:

Technology businesses from approximately £10m to £200m+ revenue that need to accelerate growth, strengthen pipeline, reposition the company or transform marketing during a critical stage of change.

Book here